Why I Broke Up with Evernote After 13 Years

As subscription business models continue to expand I believe it’s time to pay more attention to the subscriber’s experience. Buyer behavior has changed and continues to evolve, but one of the consistent areas that buyers look for is advice on purchase decisions from peers. Since you as a subscription business don’t control that peer channel at all, you have to think through how you can try to leverage that influence channel. A successful subscription business survives long term on renewals, not just new business. Create experiences that encourage customers to advocate for you, or at least have a positive opinion of your brand. Or, said another way, the way you treat your subscribers has a direct impact on your business, positive or negative.