Digital Experiences: Cloud Communication
Most communication tools and access to channels show up in the business’ existing business applications like customer service, marketing automation, etc. The problem with that though, is that in general the communications are siloed to the specific function of the application and can’t be extended across the business. Silo’ed applications with silo’ed commutation capabilities hinder or prevent consistent messaging, consistent channel availability and internal collaboration around a specific issue. The same is true of single communication channel tools as well. When it comes to communications with customers, silos are inherently “bad”.
Back to the office?
Fifteen months and a pandemic later and the US economy is reopening to varying degrees. The pandemic isn’t over though, and the next few months will be critical in finally getting to the point that it is controllable around the world. In a global economy no country stands alone, and as long as there are out of control hot spots there’s risk for us all. This is particularly true as more variants of the virus emerge. The point of course, is that the schedule and scope of recovery is still relatively fluid.