The Value of an Integrated Marketing Platform
Moving from a complex mix of marketing tools to a single platform solution can provide a great deal of benefit to the whole marketing team. In addition the value of a unified customer data model has a big impact across the whole company. This doesn’t mean that there might be some unique use cases that require a specialized solution, but in the aggregate unifying the team with a robust marketing platform can solve many problems and streamline operations.
Low Code Collaborative Solution Development; Zoho Releases an Updated Creator Platform
Over the past couple of years low code / no code cloud platforms have become much more available and capable. These platforms can increase the productivity of IT teams and democratize the capability to build some types of applications across the business user community. Empowering end users to customize and build simple applications easily reduces the overall demand on your actual development team, freeing them up to focus on higher value, more complex tasks. User satisfaction, assuming the platform meets expectations, is improved across both teams and end users can quickly solve many business challenges themselves.
Top Tech Trends for 2022
The past two years have created a great deal of change in how businesses use technology and elevated the importance of that technology to the overall business strategy as the pandemic forced more and more business online. The impact of the past two years is driving continued change and the economic uncertainty creates the need for businesses to accelerate their transformation efforts. The next two years will see many technology changes and innovations as companies scramble to be more competitive.