The Value of an Integrated Marketing Platform
Moving from a complex mix of marketing tools to a single platform solution can provide a great deal of benefit to the whole marketing team. In addition the value of a unified customer data model has a big impact across the whole company. This doesn’t mean that there might be some unique use cases that require a specialized solution, but in the aggregate unifying the team with a robust marketing platform can solve many problems and streamline operations.
Is B2B Sales Broken?
An emerging category of solutions though, called sales acceleration platforms, can create a digital support structure that combines AI, on-demand content and crowd sourced intelligence to improve each customer interaction. Using a sales acceleration platform ensures new reps onboard quickly, come up to speed and meet performance targets sooner and existing reps increase productivity while reducing the ‘friction’ that is creating the low job satisfaction and turnover.