Are Your Customers “Lost”?
Today, for a lot of companies and sales teams, there’s a gap between what they think the buyer wants and does, and how the buyer actually behaves. This gap creates bad or incorrect behaviors for the sellers, and creates friction and poor experiences for buyers.
The Value of an Integrated Marketing Platform
Moving from a complex mix of marketing tools to a single platform solution can provide a great deal of benefit to the whole marketing team. In addition the value of a unified customer data model has a big impact across the whole company. This doesn’t mean that there might be some unique use cases that require a specialized solution, but in the aggregate unifying the team with a robust marketing platform can solve many problems and streamline operations.